a Jobber, David
\a Principles and Practice of Marketing \h [Text] \c by David Jobber - \a 4th-ed. // - \a London: \b Published by McGraw-Hill Ltd., \c 2004. - \a xxxiv,942.: \b ill.
\a Includes index
\a Includes bibliographical references
\a 007710708
\a HF 5415 Job / \b 515768
\a Principles and Practice of Marketing \h [Text] \c by David Jobber - \a 4th-ed. // - \a London: \b Published by McGraw-Hill Ltd., \c 2004. - \a xxxiv,942.: \b ill.
\a Includes index
\a Includes bibliographical references
\a 007710708
\a HF 5415 Job / \b 515768