| 000 -LEADER |
|---|
| fixed length control field |
00450nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150119 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
582450365 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NG-ZaABU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5821 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bernstein, David |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Creative advertising: |
| Remainder of title |
for this you went to oxford? / |
| Statement of responsibility, etc. |
David Bernstein |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London: |
| Name of publisher, distributor, etc. |
Longman , |
| Date of publication, distribution, etc. |
1974 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 304p.:ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
includes index |