| 000 -LEADER |
|---|
| fixed length control field |
00598nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160928 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9.7800713183e+012 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NG-ZaABU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P 90 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dominick, Joseph R. |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The Dynamics of Mass Communication: |
| Remainder of title |
Media in Transition / |
| Statement of responsibility, etc. |
by Joseph R. Dominick |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
\\ |
| -- |
12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York: |
| Name of publisher, distributor, etc. |
McGaw-Hill, |
| Date of publication, distribution, etc. |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 470p.:illus. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass communication |