Advertising: its purpose principles and practice. (Record no. 7956)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00650nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180412s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 712101233 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NG-ZaABU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nicholl, David Shelley |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising: its purpose principles and practice. |
| Statement of responsibility, etc. | David Shelley Nicholl |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Macdonald and Evans Limited, |
| Date of publication, distribution, etc. | 1973 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi , 180p.: ill. |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
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