| 000 -LEADER |
|---|
| fixed length control field |
nam a22 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210528092053.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210528b xxu||||| |||| 00| 0 eng d0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
\a 139780078028885 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
\a NG-ZaABU |
| Transcribing agency |
\c NG-ZaABU |
| Modifying agency |
/d NG-ZaABU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
\a HF 5451.M378 Mcc |
| Item number |
\b 506275 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
3640 |
| Personal name |
a Perreault, Jt. William D. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
\a Essentials of Marketing: |
| Remainder of title |
\b Marketing Strategy Planning Approach |
| Statement of responsibility, etc. |
\c by William D. Perreault, Jt., Ph.D., Joseph P. Cannon, Ph.D., and E. Jerome McCarthy, Ph.D. |
| Medium |
\h [Text] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
\a 13th-ed. |
| Remainder of edition statement |
// |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
\a New York: |
| Name of publisher, distributor, etc. |
\b Published by MicGraw-Hill, |
| Date of publication, distribution, etc. |
\c 2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
\a xxxix,639p.: |
| Other physical details |
\b ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
\a Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term following geographic name entry element |
\b essentials of marketing |
| 852 ## - LOCATION |
|---|
| Location |
\a K.I.L. |
| Shelving location |
\c Circulation Unit |
| Piece designation |
\p 506275 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Edition |
\e 13th-ed. |
| Classification part |
\h 5451.M378 |
| Call number prefix |
\k HF |
| Call number suffix |
\m Mcc |