Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcom McDonald
By: Chernatony, Leslie de.
Contributor(s): McDonald, Malcom.
Material type:
BookPublisher: Oxford : Butterworth Heinemann, 2000Edition: \\ 2nd ed.Description: xiii, 430p.:ill.ISBN: 750622407.
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Includes bibliographical references and index
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