Advertising and Promotion :An Intergrated Marketing Communication Perspective George E. Belch ,Michael A. Belch
By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type:
BookPublisher: McGraw- Hill; New York 2001Edition: \\ 5th ed.Description: xx; 794p .ills.ISBN: 72314451.
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Includes endnotes Includes name and subject index
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