Aaker, David A. Advertising Management. David A. Aaker, Rajeev Batra and John G. Myers - \\ 4th ed. - New Delhi: Prentice-Hall of India, 1992 - xiii, 588p. Includes index Includes Bibliographical References ISBN: 876927908 Subjects--Topical Terms: Advertising-Management. LC Class. No.: HF 5823