a Chernatony, Leslie de \a From Brand Vision to Brand Evaluation: \b The Strategic Process of Growing and Strenthening Brand \h [Text] \c by Leslie de Chernatony - \a 2nd-ed. \b // - \a Amsterdam: \b Elsevier, \c 2007. - \a xiii,318p.: \b ill. \a Includes index \a Includes bibliographical references ISBN: \a 139780750667494 Subjects--Topical Terms: LC Class. No.: \a HF 5415.1255 Che / \b 499418