a Chernatony, Leslie de

\a From Brand Vision to Brand Evaluation: \b The Strategic Process of Growing and Strenthening Brand \h [Text] \c by Leslie de Chernatony - \a 2nd-ed. \b // - \a Amsterdam: \b Elsevier, \c 2007. - \a xiii,318p.: \b ill.

\a Includes index

\a Includes bibliographical references

\a 139780750667494



\a HF 5415.1255 Che / \b 499418