a Perreault, Jt. William D. <br/><br/>
\a Essentials of Marketing:  \b Marketing Strategy Planning Approach  \h [Text] 
\c by William D. Perreault, Jt., Ph.D., Joseph P. Cannon, Ph.D., and E. Jerome McCarthy, Ph.D. 
 - \a 13th-ed.  // 
 - \a New York:  \b Published by MicGraw-Hill,  \c 2012. 
 - \a xxxix,639p.:  \b ill. 
<br/><br/> \a Includes index 
<br/><br/><label>ISBN: </label>\a 139780078028885 
<br/><br/><label>Subjects--Topical Terms: </label> \b essentials of marketing 
<br/><br/><label>LC Class. No.: </label>\a HF 5451.M378 Mcc  / \b 506275