a Jobber, David <br/><br/>
\a Principles and Practice of Marketing  \h [Text] 
\c by David Jobber 
 - \a 4th-ed.  // 
 - \a London:  \b Published by McGraw-Hill Ltd.,  \c 2004. 
 - \a xxxiv,942.:  \b ill. 
<br/><br/> \a Includes index 
<br/><br/>\a Includes bibliographical references 
<br/><br/><label>ISBN: </label>\a 007710708 
<br/><br/><label>LC Class. No.: </label>\a HF 5415 Job  / \b 515768