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_93640 _aa Perreault, Jt. William D. |
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| 245 |
_a\a Essentials of Marketing: _b\b Marketing Strategy Planning Approach _c\c by William D. Perreault, Jt., Ph.D., Joseph P. Cannon, Ph.D., and E. Jerome McCarthy, Ph.D. _h\h [Text] |
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| 250 |
_a\a 13th-ed. _b// |
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| 260 |
_a\a New York: _b\b Published by MicGraw-Hill, _c\c 2012. |
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| 300 |
_a\a xxxix,639p.: _b\b ill. |
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| 500 | _a\a Includes index | ||
| 650 | _b\b essentials of marketing | ||
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