Kashim Ibrahim Library catalog

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Aaker, David A.

Advertising Management. David A. Aaker, Rajeev Batra and John G. Myers - \\ 4th ed. - New Delhi: Prentice-Hall of India, 1992 - xiii, 588p.

Includes index

Includes Bibliographical References

ISBN: 876927908

Subjects--Topical Terms:
Advertising-Management.

LC Class. No.: HF 5823

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