Advertising Management. (Record no. 7957)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00612nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 1992ii a erbi 1 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 876927908 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NG-ZaABU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising Management. |
| Statement of responsibility, etc. | David A. Aaker, Rajeev Batra and John G. Myers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | \\ |
| -- | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Prentice-Hall of India, |
| Date of publication, distribution, etc. | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 588p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Bibliographical References |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising-Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev;Myers, John G. |
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